Are Rugs Being Replaced?

In an article in the Colorado Springs Gazette there is an article about a thing called a “floor cloth”. Should we in the area rug industry be worried? Will the world be heaving out their rugs in favor of these new floor coverings? Here is a clip from the article.

“An alternative to area rugs, they are made of heavyweight cotton canvas painted with latex or acrylics and sealed with many coats of a clear protectant for substantial durability.” Colorado
Springs Gazette

Nothing like coming home, sitting in your favorite chain, kicking off you shows and running your toes though many hardened coats of durable clear protectant. They come up with a better solution for this product later in the article. “…some people don’t even put them on the floor, but hang them on the wall instead.” Now there you go. Leave the rug where it is and hang the art on the walls. And everything is right with the world again…